Content strategy & development for lifestyle brands and the nice people behind them.

 
 

  • Content Strategy

    Brand Positioning

    Tone & Personality

    Key Consumer Messaging

    Media Strategy

    Hourly Advising

  • Content Marketing

    Editorial Calendars

    Blog Posts

    Newsletters

    Website Copy

    Ghostwriting

    Fractional Management

See Case studies

From distilling brand essence to developing marketing content across channels, I help brands show up as who they are.

 

I’m a Portland-based strategist and writer who worked in the chaos of agency life for 10 years, gaining valuable experience in all things brand and content before going solo. I love the moment when words create meaning. So for new brands, I help determine one-of-a-kind messaging and find your just-you voice. For established ones, I create marketing content that tells your story and builds your community.

  • Modern Adventure

  • RD Winery

  • Branch Basics

  • Ohana Inns

  • Thinking Tree Spirits

  • Mejdi Tours

  • Mike Bennett Studios

  • Women's Healthcare Associates

  • Kickass Conferences

  • Ruby

  • Campaign US

  • Moberi

From those who know me…

  • "We've worked with Allyson in different capacities over the last few years, and I am always deeply impressed with her intelligence, enthusiasm, communication skills, and ability to get things done. We've had great success partnering with her on content strategy, media relations and PR. She's passionate, organized, and relentless in the very best sense."

    Scott McNeely, former COO @ Modern Adventure

  • "As a small growing brand, outsourced talent is critical, and having Allyson on retainer has been a valuable investment with exceeding returns. She quickly became an invaluable part of our team through her organized, methodical approach and impeccable communication. We saw triple-digit percentage engagement increases across multiple platforms from the successful PR and content strategies she provided us. The ease of working with Allyson combined with the results we've experienced has made it a pleasure to not only work with her but to also refer her to colleagues."

    Darcey Howard, former CMO @ Thinking Tree Spirits

  • "Allyson took a highly skilled and thoughtful approach to establishing the standards for our brand messaging and tone of voice which ensured consistent and distinct content for our website revamp and product launch. She is an expert in strategy and messaging and always a pleasure to work with. Allyson would be a great asset to any team looking to elevate their communications!"

    Allison Conway, Creative Director @ Branch Basics

  • “I’ve worked with Allyson in agency and freelance roles, and she always makes it look easy. Most recently, she evaluated our content library. Along with competitive and consumer analyses, she recommended a content strategy that takes advantage of consumer trends, competitive opportunities, and SEO best practices and plays to our strengths. Best of all, she mapped it out with easy-to-use trackers and collaboration tools so that moving forward was just a matter of putting one step in front of the other.”

    Jennifer Norberg, Marketing Director @ WHA

  • "Allyson has consistently taken a thoughtful and deliberate approach with handling our press and communications. Her creative strategies have propelled our business’s growth and recognition. She is an asset to any business and a true pleasure to work with."

    Mailynh Phan, CEO @ RD Winery

  • "Not only is Allyson one of the hardest-working people I've ever worked with, but she also is one of the most creative minds in the PR world. In an industry that is experiencing such a great shift, she is leading the way in merging channels and tools into a tactful and powerful blueprint for what modern PR should look like. Consulting with Allyson was by far one of the best decisions we could've made as a company."

    Cory Rossnagel, Marketing Manager @ MEJDI Tours

  • "We worked with Allyson to manage email marketing for Clarity, a design systems conference. Within just a few days she demonstrated a deep understanding of the audience, our goals, and her personal investment in our success. Thanks to Allyson's incredible work we saw an increase in ticket sales and engagement far beyond what we expected. We highly recommend her services and can't wait to work together again!"

    Nessa Jimenez, Partner @ Kickass Conferences

  • "Allyson is the ideal blend of PR master and marketing maven, making her a tremendous strategic partner. She's proactive in her approach to uncover any and all opportunities for her clients to be highlighted. Allyson is also a pro at coaching leaders on media opportunities, offering insightful feedback in a respectful manner. Most importantly, she's fantastic at guiding overall strategy, making sure we stay consistent in our thought leadership messaging."

    Katie Hurst, former Senior Director, PMO @ Ruby

  • "Allyson did an amazing job developing new website copy by elaborating on our brand’s voice and telling our company’s story in an engaging and succinct way. She took the time to really understand our goals for the project and knocked it out of the park!"

    Meghan Verhey, former CMO @ Forward Greens

  • "We loved working with Allyson! She's a wonderful communicator, detail oriented, and has a great system for defining brand voice. Thanks to Allyson's media strategy, we had a very successful launch for our new location. I would highly recommend her services!"

    Ryan Carpenter, Moberi Founder